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Date ArticleType
4/4/2017 Ribbon Cutting
HFFC Small Business Revolving Loan Fund Recipient Peggy’s Place Opens Adult Life Center in New Albany

NEW ALBANY, IND. (March 30, 2017) Peggy’s Place, an adult life center where seniors or those with disabilities can spend the day while their caregivers work, will open its new location at 1730 Audubon Drive, New Albany, Ind., on Thursday, March 30th, with a ribbon cutting hosted by One Southern Indiana (1si). Attending the event were 1si Executive Vice President Matt Hall, 1si ambassadors and staff, various city officials and the public.

Diversified Nurse Consultants (DNC), a company that offers care navigation services and legal, health and financial planning for seniors and those with disabilities, will house the new adult life center. “Peggy’s Place is named after my mother, Peggy Phelps,” said Ginger Jones, Co-founder of DNC and Peggy’s Place. “She spent many years caring for her younger sister Joyce, who was born with cerebral palsy. Then she served as her parents’ caregiver after her mom got Alzheimer’s.”

The concept for Peggy’s Place was the creation of Jones and her business partner at DNC, Tracy Book, after Jones’ daughter suffered a traumatic brain injury in a car accident and required months of close supervision. “We want Peggy’s Place to be somewhere everybody can feel at home and be treated like family,” Jones said.

Peggy’s Place is a recipient of the Horseshoe Foundation of Floyd County (HFFC) Small Business Revolving Loan Fund program (RLF). The HFFC loan fund was established in 2007 and granted its first loan in March 2009. The program is designed to assist private business enterprises based in Floyd County with expanding their operations and retaining or increasing employees. The loan for $50,000 was used for gap funding for equipment.

“The Horseshoe Foundation of Southern Indiana was happy to supply Peggy’s Place with low interest financing in order the help them launch this much-needed service. It’s very rewarding to play even a small role in the future success of such a worthy endeavor,” said Jerry Finn, Executive Director of HFFC. “We look forward to watching Peggy’s Place provide support to a growing population and their families during the coming months and years.”

Applicants for the Revolving Loan Fund are required to be in business in Floyd County and have a minimum of two years’ experience. A nine-member Small Business Revolving Loan Fund Review Committee, consisting of directors from the HFFC and representatives of the local business community and One Southern Indiana, evaluates loan applications and determines funding decisions. Maximum loan terms are 10 years for land and building financing, five years for equipment loans and two years for working capital loans. The loans offer an interest rate of 2 percent below prime with a minimum rate of 3 percent.

The professional nursing medical staff at Peggy’s place will provide hands-on medical care and administer treatments or medications to participants. In addition, staff will perform skilled assessments, monitor chronic diseases and conditions, and even provide care management, when applicable. Daily group and individual activities at the center are designed to engage each person as an individual, stimulate the senses, promote brain ability, and most importantly, give clients something to anticipate every day.

Currently, the small business, with its mission to prolong independence and improve daily functioning of their clients, has three full-time employees, and hires part-time employees as needed. The adult life center can accommodate 20 participants daily with most clients expected to be served three days per week.

“Adults over the age of 65 in Southern Indiana rose approximately two percent from 2010 to 2015. This is a national trend that will continue until one out of every five Americans will be 65 or more by 2040. The need for service providers like the professionals at Peggy’s Place are not only important now, but will also be crucial in the future,” said 1si President and CEO Wendy Dant Chesser. “As a community leader, and the child of aging parents, I am personally invested in seeing these kinds of services expand and flourish. We stand ready to assist Peggy’s Place in achieving success, now and in the future.”

Individuals interested in learning more about the Small Business Revolving Loan Fund or wanting to obtain an application packet should visit and click on the Business Resources tab or contact Elizabeth Baxter at

About Peggy’s Place:

Peggy’s Place offers a medical/social model to prolong independence and improve daily functioning, providing seniors or those with disabilities a place to spend the day while their caregivers work. Clients not only enjoy hot meals and have access to transportation to and from Peggy’s Place but also have the opportunity to join in on exercise programs, spend time with pets and help tend an outdoor garden. A variety of other activities include music and art therapy, creative writing, and book club activities, just to list a few.

Peggy’s Place will be open Monday through Friday from 7:30 a.m. to 5:00 p.m. For more information call 844.580.8338.

About Horseshoe Foundation of Floyd County:

The Horseshoe Foundation of Floyd County (HFFC) is a private foundation, created to benefit the Floyd County, Indiana, community whose sole benefactor is Horseshoe Southern Indiana. The Foundation’s philanthropic focus traditionally falls into the categories of grant making to charitable non-profit organizations, educational scholarships, and program related investments which encourage economic development.

Since its inception in 1999, the HFFC has provided $41 million to benefit Floyd County and $2 million through the small business revolving loan fund. For more information, please visit

About One Southern Indiana:

One Southern Indiana (1si) was formed in July of 2006 as the Chamber of Commerce and Economic Development organization serving Clark and Floyd Counties. 1si’s mission is to provide the connections, resources and services that help businesses innovate and thrive in the southern Indiana/Louisville metro area.

Since its inception, the organization has evolved to include a three-prong approach to serve its members and investors. Business Resources, as the chamber side of the organization, encompasses membership, signature events and programs which support and encourage business growth; Economic Development works to grow the regional economy through the attraction of new commerce and assists with retention and expansion of existing businesses; Advocacy supports businesses at the government level by engaging in initiatives to preserve, protect and promote a business friendly environment free of obstacles to growth and development of commerce. For more information, please visit  

Media Contacts

Diane Richey 
Diversified Nurse Consultants
Office: 844.580.8338 Office: 812.945.4332

Jerry Finn
Horseshoe Foundation of Floyd County
Office: 812.945.4332

Suzanne Ruark
One Southern Indiana
Office: 812.206.9050