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Date ArticleType
3/14/2017 Press Release
HFFC Small Business Revolving Loan Fund Recipient Q5 Division, LLC, Celebrates New Location

NEW ALBANY, IND. (March 9, 2017) Q5 Division, LLC, celebrated the finished renovations of its new location at 1821 East Spring Street, New Albany, Ind., on Thursday, March 9th, with a ribbon cutting hosted by One Southern Indiana (1si). Attending the event were 1si President and CEO Wendy Dant Chesser, 1si ambassadors and staff, and the public.

Q5 Division, LLC, is a recipient of the Horseshoe Foundation of Floyd County (HFFC) Small Business Revolving Loan Fund program (RLF). The HFFC loan fund was established in 2007 and granted its first loan in March 2009. The program is designed to assist private business enterprises based in Floyd County with expanding their operations and retaining or increasing employees. The loan for $50,000 was used for gap funding for a new building and building improvements.

The company, owned by Maria Marsala Herlihy, president and CEO, provides highly advanced analytics services to corporations in Sacramento, Dallas, Nashville and Atlanta, as well as the Greater Louisville area. Q5 Division, LLC, builds models that can predict anything, from a company’s next online or store front retail customer to which individuals are most likely to use health care case management or engage in preventative services such as smoking cessation, weight management or other wellness programs. Knowing that analytics are only of value when tied to business and financial outcomes, the owner’s 28 years of experience balances the hard-core technical aspects of advanced analytics, consumer data, big data and databases with the art of crafting data-driven business strategies that solve or improve critical business issues.

Currently, the small business has four full-time employees and three part-time employees. “I established this business to finally be able to live by my personal guiding principles,” said Herlihy. “The loan from the Floyd County Horseshoe Foundation Revolving Loan Fund has made it possible for us to expand and meet our clients’ growing demands. Our gratitude for the support we have received goes to the Horseshoe Foundation of Floyd County, the Southeast Indiana Small Business Development Center and the many others who helped us transition from the Highlander Point location to our new home.”

"The loan committee was very impressed with Ms. Herlihy's experience and business plan for her advanced analytics services company. She has worked very hard to make her dreams a reality and expand her business in our community," said Jerry Finn, executive director of the Horseshoe Foundation of Floyd County. "We are very proud to be able to help complete Q5 Division, LLC's renovations in New Albany by providing low interest gap financing. We wish them the best."

Applicants for the Revolving Loan Fund are required to be in business in Floyd County and have a minimum of two years’ experience. A nine-member Small Business Revolving Loan Fund Review Committee, consisting of directors from the HFFC and representatives of the local business community and One Southern Indiana, evaluates loan applications and determines funding decisions. Maximum loan terms are 10 years for land and building financing, five years for equipment loans and two years for working capital loans. The loans offer an interest rate of 2 percent below prime with a minimum rate of 3 percent.

“Companies like Q5 Division, LLC, help organizations harness their data and use it to identify new opportunities, which, in turn, leads to smarter business moves, more efficient operations, higher profits and happier customers,” said Wendy Dant Chesser, president and CEO of 1si. “As the need for this type of ‘big data’ analysis grows, we anticipate Q5 will continue to grow as well. We congratulate Q5 Division on their recent renovations and look forward to helping them with future success any way we can.”

Individuals interested in learning more about the Small Business Revolving Loan Fund or wanting to obtain an application packet should visit and click on the Business Resources tab or contact Elizabeth Baxter at

About Q5 Division, LLC:

Q5 Division, LLC, is an applied advanced analytics company in the business of mining and leveraging extremely large volumes of data coming from disparate sources or what the industry currently refers to as “Big Data.” We play the role of the analytics division for companies who have the technology to gather and store data but require additional or more analytic support to properly leverage it. We aim to become the analytics partner of choice by helping our clients capitalize on their greatest asset buried in their data. Everyone is finding that to maintain a competitive edge in the current business environment this asset needs to be taken off the bench and put in the game. We are here to help do just that. Our success, is measured by the improvements and wins our clients experience and the success of the organizations we serve. For more information, please visit  

About Horseshoe Foundation of Floyd County:

The Horseshoe Foundation of Floyd County (HFFC) is a private foundation, created to benefit the Floyd County, Indiana, community whose sole benefactor is Horseshoe Southern Indiana. The Foundation's philanthropic focus traditionally falls into the categories of grant making to charitable non-profit organizations, educational scholarships, and program related investments which encourage economic development.

Since its inception in 1999, the HFFC has provided $41 million to benefit Floyd County and $2 million through the small business revolving loan fund. For more information, please visit

About One Southern Indiana:

One Southern Indiana (1si) was formed in July of 2006 as the Chamber of Commerce and Economic Development organization serving Clark and Floyd Counties. 1si’s mission is to provide the connections, resources and services that help businesses innovate and thrive in the southern Indiana/Louisville metro area.

Since its inception, the organization has evolved to include a three-prong approach to serve its members and investors. Business Resources, as the chamber side of the organization, encompasses membership, signature events and programs which support and encourage business growth; Economic Development works to grow the regional economy through the attraction of new commerce and assists with retention and expansion of existing businesses; Advocacy supports businesses at the government level by engaging in initiatives to preserve, protect and promote a business friendly environment free of obstacles to growth and development of commerce. For more information, please visit

Media Contacts

Maria Marsala Herlihy
Q5 Division LLC
Office: 502.403.9068

Suzanne Ruark
One Southern Indiana
Office: 812.206.9050

Jerry Finn
Horseshoe Foundation of Floyd County
Office: 812.945.4332